Printed materials are often the only remnants left around after a meeting or sales call. Make sure yours pass the test.
Many companies are opting for digital brochures these days as they are less expensive to produce and easier to change. However, don’t under estimate a potential client holding something physical in their hand — a piece of paper, a folding brochure, a book — is a much different experience than viewing something on a screen. It’s also much easier to take to a meeting or leave behind after a sales call.
Print design adds a tactile experience that might include texture, shape, or printing effects like letterpress, embossing, or screenprinting. The right printing techniques combined with great design can really help your company’s information jump off the page and engage the reader.